The Power of Words

“Sticks and stones may break my bones...AND WORDS WILL SURELY HURT ME!” In a recent ABWA program, Sandy Hernandez discussed how important our communication is, whether it is written or oral communication, its power is unmatched. She emphasized the importance of brevity and keeping your message short and clear in written communication. When making requests, specifically in business, she encouraged us to use facts to support our requests. Of course, well-written communication is always proofread, as the littlest errors will stand out to your audience and damage your image, as well as the likelihood that your request is granted.